Chapter+2+Findability

Instructions: 1. Provide your names below. 2. Answer the questions. 3. Delete these instructions.

Names: Frankie, Rob, Ryan A bridge between the physical and digital worlds and draws upon wayfinding, compared to the relative ease of finding anything as explained in chapter 1. The Baldwin Effect is the ability of a species to obtain knowledge over time, the abiltiy to learn and unlearn particular skills to chart a course of the future. In the modernized world we can't relie on skills learned in years past when society only concerned hunting and gathering to survive. An internet trend with no redeming social value. It catches on in society (like a fad) to provide silly entertainment. Ex: lolcats, fml, failblog, drunk texts from last night. The noosphere is the sphere of human thought. So in this sense, a meme hops from one human thought to another. This form of entertainment are promoted to web srfers by other web surfers.
 * How does Morville now define "findability"? How does this differ from the definition in chapter 1?
 * Describe the Baldwin Effect in your own words. Provide a concrete example of the Baldwin effect and explain it.
 * What are "memes"? Identify several current memes.
 * What role to memes play in the noosphere?
 * Differentiate between the three environments: natural, built, noosphere. Define each.